The story goes that Bill Gates dropped out of Harvard with a dream of starting a software company that would revolutionize the world of computing. Shortly after, Microsoft was formed and introduced the world to the idea of the personal computer. After nearly 40 years at the forefront of software and computer development, the company is responsible for some of the most popular computer and technology products in the world.
Microsoft is perhaps best known for it?s popular operating system, Windows. Nearly thirty years old, it was revolutionary when it was launched, and the many developments and improvements that have been provided by all the subsequent versions have cemented it?s position as the number 1 operating system in the world. Windows 7 is the latest offering, and looks set maintain the software?s popularity, even in an increasingly competitive market.
Microsoft is also well known for another of its software products, Microsoft Office. Combining a number of the company?s software titles, including Word, Excel, PowerPoint and Access, it is the ultimate productivity package. Much of its success is due to the fact that it has the capacity to be used as a cutting edge enterprise solution, but also provides the simplicity of use that has made it very popular with the home and student market.
Launched over 20 years ago, Microsoft?s X-box games console was the company?s first venture into gaming market, and presented an opportunity to create another product with worldwide popularity. For a business that basically created the personal computer market, it shouldn?t come as a big surprise that they have been able to develop a console capable of competing with the products from manufacturers already established in this industry.
The growth in mobile computing and the increased use of smart phones around the world presented Microsoft with another opportunity to create a range of products for a new and profitable market. Starting with Windows mobile phone software, and then developing the hardware to provide the complete Windows Phone package, very few companies are better equipped than Microsoft to bring PC functionality to the mobile phone.
Perhaps one of the more recent success stories, for an organization that has had many, is the increasing popularity of Microsoft?s search engine service, Bing. Microsoft has tried and failed to challenge Google?s dominance before; so the fact that Bing appears to be increasing its share of the search market, at the expense of Google and other services, seems to demonstrate that Bing is a popular product with a lot of potential.
Since starting out in 1975, Microsoft has continued to improve and develop it most popular products. At the same time, they remain committed to delivering new products in other markets, in order to create even more popular products and services for the future.
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