13. May, 2011
Who doesn?t want to be at the leading edge of advertising, using the latest and greatest methods to reach customers?
?Smart advertisers are beginning to integrate their messaging?across various communications platforms and are breaking down the silos and distinctions between traditional and other media, like digital, social and buzz,? says Paul Kurnit, a marketing professor at Pace University in an article appearing on BNET.com
But to a certain extent, it?s also the Wild West out there.? The line between leadership ? pushing the boundaries of new media ? and lying may not be so clear in this new world.
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