QVC Acquires Personalized E-Commerce Site For Fashion Accessories, Send The Trend

QVC, a home shopping network and e-commerce site, has acquired Send the Trend, a recently launched e-commerce site that brings personalization to the world of fashion accessories. Financial terms of the deal were not disclosed. Send the Trend had previously raised $3 million from Battery Ventures and Founder Collective. Send the Trend offers its customers personalized, affordable accessories such as fashion jewelry, sunglasses, scarves and more. The site takes you through a very short survey of what kind of accessories you may want, and it then provides stylist-curated customized recommendations for five different accessories for you. You can then buy any of the items for $30, with free shipping included for U.S. customers.

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