Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta.
Monday, April 30, 2012
Google Improves App Advertising With New Mobile App Extension
Google is announcing some new search advertising features designed to help advertisers drive more app downloads, and to track those downloads. The first feature, an Ad Extension, seems aimed at companies who have both a standard Web presence and an app to promote. Should a company like GrubHub (which was part of the beta test) advertise for its website or its app? Hard to say, since people might be looking for either. So with the new Mobile App extension, advertisers can do both, adding a link to the iPhone or Android app below the regular search ad. Apparently, campaigns with the ad extension saw 6 percent higher clickthrough rates than those without it during the beta.
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Is this RIM's BlackBerry 10 development device?
You know the drill -- grab yourself a spoonful of Morton's and get ready for another supposed leak of a gadget. This time around, you're looking at what's claimed as being of Research In Motion's BlackBerry 10 "Development Alpha" devices that will be handed out during next week's BlackBerry Jam -- just like the company promised a month ago. Images of the device first surfaced over at Crackberry's forums and, as the site points out, the touchscreen candy bar seems to share its design DNA with the PlayBook. Keeping in mind that it's likely to remain a testing device for devs, don't bank on it ever hitting store shelves. That said, we're now curious how pivotal a roll RIM's famous tactile keyboards will play on its next-generation phones -- if any. Head over to the sources links below if you'd like to catch more photos from Mr. Blurrycam and extra information in the meantime.
Is this RIM's BlackBerry 10 development device? originally appeared on Engadget on Sat, 28 Apr 2012 21:46:00 EDT. Please see our terms for use of feeds.
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