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Monday, December 31, 2012
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Source: http://www.veritasindia.com/enterprise-internet-hosting-made-easy-with-high-web-hosting-firm
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York College's long-range plans include campus, city improvements
York, PA -
In the next few years, York College aims to renovate residence halls and its student union as well as work toward revitalizing a city neighborhood where hundreds of students live.
Those goals are part of the college's 2012-2017 strategic plan and are mentioned by President George Waldner in his recently published book, "Building a Better College: York College of Pennsylvania Transforms Through Strategic Planning."
Waldner said in an interview that every five years, the college crafts a strategic plan, looking both internally and externally at its competitive environment to come up with goals and projects.
In his book, he noted that during the past 20 years, the college addressed needs for enhanced academic, residential, athletic and cultural facilities through about $250 million in capital projects.
"New capital project needs are always emerging in all aspects of the college's operations," he wrote. But the focus for 2012 to 2017 will be "renewal and revitalization of the institution's oldest, unrenovated buildings," namely the main campus residence halls, Country Club Manor apartments and the student union.
The college opened its newest residence hall, Northside Commons, in fall 2011. Waldner said that the college plans to first build a wing on to that, likely starting next fall.
That would give the college enough capacity to begin renovating the older dormitories that house freshmen and sophomores, he said. Those buildings date back to the 1960s, he said.
The idea is to renovate them to provide more square footage per student and more privacy, he said. Those buildings might not house as many students afterward, but there would still be additional capacity once all of the projects were finished.
The student union is from the 1970s, Waldner said, so plans are to update that building and incorporate more technology, though the design study is not yet far along.
The first priority is scoping out the dormitory situation and creating a multi-year plan that makes sense there, he said.
Kyle Joines, president of the York College Student Senate, said that one of the good things about the college is "it's always constantly growing."
Joines said the residence hall projects should help make the college more competitive, noting that many colleges nationwide have been redoing their residence halls to make them attractive.
Northside Commons "really embodies the ideal residence hall," he said.
And the student union, which houses the college admissions office, is one of the first buildings prospective students see.
"I truly believe that the student union should kind of represent the
beacon of campus life," Joines said. "It should embody the best of campus -- the best meeting spaces, lounges."Improving nearby Jackson Street
The college is also looking at the nearby Jackson Street neighborhood, where Waldner said hundreds of students live.
The updated zoning law that the city adopted in 2011 include a "mixed use" zone adjacent to the college that will allow for the development of a "walkable urban neighborhood," Waldner said.
That means a neighborhood with a variety of amenities, like a coffee shop or a bookstore, available within walking distance for residents, he said.
Waldner said the college already works with people who want to start businesses, through its J.D. Brown Center for Entrepreneurship.
"We're happy to work with people who would like to go into the Jackson Street corridor," he said, noting that the college has been working with Susquehanna Real Estate on a strategy for helping to create that sort of development.
Kevin Schreiber, the city's economic and community development director, said the zoning law essentially created a new zoning district devoted to the college. The college was involved in the process and helped bring student housing landlords to the table, he said, establishing communication that seems to have been maintained.
There are a couple of commercial uses in the neighborhood, Schreiber said, and the college is evaluating where the commercial corridors and entry points might be. The city, the college and property owners will then work to beautify and make those areas safer.
Students are walking through the neighborhood now on their way to and from classes, he said. If over time there can be physical improvements such as lighting, traffic calming and bike lanes, it will become safer to do so.
With more people walking around, the hope is there will also be a rise in complementary commercial use, he said, which makes it a more attractive neighborhood.
It all leads to an enhanced tax base, he said.
Leaving it to a new leader
Waldner is retiring at the end of June, leaving much of the five-year plan for his successor.
He said that the plans really have a long lead time before they are put on paper. So as the 2012 to 2017 plan rolls out in the next couple of years, work on the 2018 to 2023 plan will begin.
The new president will be involved with the current plan as well as the next one.
"It's really continuing our progress," Waldner said of the plans.
Residence hall plans
York College is working on a multi-year plan to renovate residence halls.
President George Waldner said that adding a wing to the new Northside Commons building is likely the first step, to create additional space in order to close another dormitory down during renovations.
The other residence halls being eyed for renovations are: Beard Hall, Penn Hall, Manor North, South, East and West, and the Country Club Manor complex, according to Waldner's recently published book.
New majors
Included in York College's 2012-2017 plans is the possibility of several new majors.
The college started a hospitality major this fall, and others such as food science, horticulture and one or two engineering options are possible. The goal is to launch four new majors by August 2016, according to college President George Waldner's book.
"We've had consultants on campus for all majors we list in the plan," he said. The college is completing a plan of what the cost and facility needs would be to add the majors, he said.
About the book
George Waldner, who will soon retire as York College president, recently published a book, "Building a Better College: York College of Pennsylvania Transforms Through Strategic Planning."
To learn more about the book visit the Cram Session blog at www.yorkblog.com/cram and search for "Waldner."
College facts
Enrollment: 4,600 full-time undergraduate students, 300 graduate studentsMajors: 50-plus undergraduate academic majors
Campus size: 190 acres
Undergraduate tuition and fees, 2012-13: $16,520
Room and board: about $9,300
Source: www.ycp.edu
Related
? Historic house at center of squabble between former owner and York College
Source: http://www.ydr.com/ci_22269634/york-colleges-long-range-plans-include-campus-city?source=rss
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Remains of Conn. gunman claimed for burial
FILE - This undated file photo circulated by law enforcement and provided by NBC News, shows Adam Lanza. Authorities say Lanza killed his mother at their home and then opened fire inside the Sandy Hook Elementary School in Newtown, killing 26 people. Connecticut Medical Examiner Wayne H. Carver II told the Hartford Courant that the remains of Adam Lanza were claimed several days ago by someone who wanted to remain anonymous. (AP Photo/NBC News, File)
FILE - This undated file photo circulated by law enforcement and provided by NBC News, shows Adam Lanza. Authorities say Lanza killed his mother at their home and then opened fire inside the Sandy Hook Elementary School in Newtown, killing 26 people. Connecticut Medical Examiner Wayne H. Carver II told the Hartford Courant that the remains of Adam Lanza were claimed several days ago by someone who wanted to remain anonymous. (AP Photo/NBC News, File)
HARTFORD, Conn. (AP) ? The body of the man who killed 26 people at a Connecticut elementary school has been claimed for burial.
Connecticut Medical Examiner Wayne H. Carver II tells the Hartford Courant (http://cour.at/TrQFyH) that the remains of Adam Lanza were claimed several days ago by someone who wanted to remain anonymous.
A spokeswoman at Carver's office told The Associated Press she could not release details about the status of Lanza's remains.
The 20-year-old Lanza killed 20 first-graders and six educators at the Sandy Hook Elementary School on Dec. 14. He also killed his mother in their Newtown home before going on the rampage and then committing suicide.
A private funeral was held earlier this month in New Hampshire for his mother, Nancy Lanza.
Police have not offered a motive for the killings.
___
Information from: The Hartford Courant, http://www.courant.com
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Hugo Chavez Cancer Surgery: Venezuelan President Suffers 'New Complications' Following Procedure In Cuba, Vice President Says
CARACAS, Venezuela ? Hugo Chavez has suffered "new complications" following his cancer surgery in Cuba, his vice president said Sunday, describing the Venezuelan leader's condition as delicate.
Vice President Nicolas Maduro spoke with a solemn expression in a televised address from Havana, saying he had spoken with Chavez and that the president sent greetings to his homeland. Maduro did not give details about the complications, which he said came amid a respiratory infection.
"Several minutes ago we were with President Chavez. We greeted each other and he himself referred to these complications," Maduro said, reading from a prepared statement. Maduro was seated alongside Chavez's eldest daughter, Rosa, and son-in-law Jorge Arreaza, as well as Attorney General Cilia Flores.
The vice president's comments suggest an increasingly difficult fight for the ailing president. The Venezuelan leader has not been seen or heard from since undergoing his fourth cancer-related surgery Dec. 11, and government officials have said he might not return in time for his scheduled Jan. 10 inauguration for a new six-year term.
"The president gave us precise instructions so that, after finishing the visit, we would tell the (Venezuelan) people about his current health condition," Maduro said. "President Chavez's state of health continues to be delicate, with complications that are being attended to, in a process not without risks."
Maduro held up a copy of a newspaper confirming that his message was recorded on Sunday.
"Thanks to his physical and spiritual strength, Comandante Chavez is facing this difficult situation," Maduro said.
Maduro said he had met various times with Chavez's medical team and relatives. He said he would remain in Havana "for the coming hours" but didn't specify how long.
Maduro, who arrived in Havana on Saturday for a sudden and unexpected trip, is the highest ranking Venezuelan official to visit Chavez since the surgery.
Before Chavez left for Cuba, he acknowledged risks in the operation and designated Maduro as his successor, telling supporters they should vote for the vice president if a new presidential election was necessary.
Chavez said his cancer had come back despite previous surgeries, chemotherapy and radiation treatment. He has been fighting an undisclosed type of pelvic cancer since June 2011.
Medical experts say that it's common for patients who have undergone major surgeries to suffer respiratory infections and that how a patient fares can vary widely from a quick recovery in a couple of days to a fight for life on a respirator.
Maduro's latest update differed markedly from last Monday, when he had said he received a phone call from the president and that Chavez was up and walking.
The vice president spoke on Sunday below a picture of 19th century independence hero Simon Bolivar, the inspiration of Chavez's leftist Bolivarian Revolution movement.
Maduro expressed faith that Chavez's "immense will to live and the care of the best medical specialists will help our president successfully fight this new battle." He concluded his message saying: "Long live Chavez."
___
Ian James on Twitter: http://twitter.com/ianjamesap
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Source: http://www.huffingtonpost.com/2012/12/30/hugo-chavez-cancer-surgery-new-complications_n_2386013.html
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I am not an athlete | Kait Barnes | alieahmed392
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Sunday, December 30, 2012
Michael Young Reportedly Will Skip World Baseball Classic to Focus on Phillies
A few days ago we learned that Michael Young was eligible to play for Team Mexico in the World Baseball Classic?and that the Mexican team had listed Young as among those possibly playing on the team. ? But, a report today from ESPN's Jerry Crasnick says that Young will skip the classic. ?The reason? To focus on his new team:
?
?
Some fans on our Facebook page were worried about a possible injury to Young while playing the extra games. ? Though Young played for the United States in the World Baseball Classic in the past, he was indeed considerably younger and did not have to worry about any new challenges on the baseball diamond. ?This Spring Training may be of particular interest to Young since he will return to third base full-time for the first time since 2010.
The World Baseball Classic began in 2005 after the International Olympic Committee removed baseball from the Olympics. ?The tournament gives countries the ability to showcase their homegrown superstars who often play in the United States.
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Guyanese society is experiencing moral decay - Stabroek News
Dear Editor,
It is sad and of serious concern that Guyanese society is experiencing moral decay. ?The behaviour displayed by many Guyanese has drifted far from the norm and is skewed towards severe dysfunction.?For example, many Guyanese are not hesitant to show a lack of consideration for each other, thus resulting in abuse, be it domestic or child abuse or any other form.? A main factor causing this behavioural dysfunction is a lack of education.? As a nation, we place low emphasis on educating our citizens regarding social interaction and our psychological well-being, thus resulting in moral decay. Certainly, the individual and society will experience detrimental consequences when there is a high rate of dysfunction.?Where the individual is concerned, dysfunction causes stress, emotional abuse, substance abuse, suicide, mental health issues and a lower life expectancy.? At the level of society as a whole, dysfunction causes it to decay, impairs economic growth and prosperity, and burdens social resources.?In essence, dysfunction is a recipe for failure and hinders a progressive society.
As a culture, we need to immediately educate our citizens during early childhood.? Early childhood is a critical period of development during which time the superego develops.? The superego controls moral behaviour and is moulded early in life. Therefore, education begins from the home and as well as from the community.?Good parenting and positive community involvement will eliminate dysfunction in Guyanese society.
Yours faithfully,
Annie Baliram
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Source: http://www.stabroeknews.com/2012/opinion/letters/12/29/guyanese-society-is-experiencing-moral-decay/
Schwarzenegger's Climate-Change Legacy
If the United States ever enacts a major climate-change law, it will owe a debt to Arnold Schwarzenegger.
Strange as it sounds, the Austrian-born bodybuilder, former California governor, and movie star has flexed more legislative muscle on climate change than President Obama--who ran for office on the promise of curbing sea level rise and creating millions of green jobs--and Al Gore, the former vice president who won a Nobel Prize for his advocacy on climate change. ??
Like Gore and Obama, Schwarzenegger, in his two terms as governor of the largest state in the nation, championed policies to promote clean energy and to fight climate change. Unlike those Democrats, Schwarzenegger, a Republican, succeeded in translating that passion into a major climate-change law. ?
(RELATED: Will California's Cap-and-Trade Law Be a National Model?)
In 2006, Schwarzenegger signed a pioneering climate-change and clean-energy law known as AB-32. Its centerpiece is an aggressive cap-and-trade program, the controversial market-based system that caps emissions of heat-trapping fossil-fuel pollution and creates a financial market in which polluters and financial players can buy and sell carbon-pollution credits.
On Jan. 1, 2013, the rubber meets the road for AB-32: The cap-and-trade program--the first of its kind in the nation--will be fully enforced, and the country and the world will be watching. If it succeeds in cutting California?s carbon pollution without harming the Golden State?s economy, the law could serve as a model for other state policies--and eventually a national law. If it fails, it could be the last nail in the coffin for efforts to enact a national climate law. ?
Schwarzenegger knows this. The California law was designed to be replicated by other states. Schwarzenegger, whose legacy was tarnished by California?s plunge into an economic recession under his watch and by a high-profile marital-infidelity scandal, has campaigned heavily since stepping down from office to encourage other states and regions to enact climate policies modeled after California?s, with the aim of building up momentum for national and international climate laws.
Schwarzenegger brings his global celebrity to the cause, but he also brings credibility, as the only American political leader to date who has succeeded in enacting a climate-change law. ??
It appears to be working. On Dec. 19, U.N. Secretary-General Ban Ki-moon presented Schwarzenegger with the U.N. Correspondents Association?s global advocate of the year award. The award recognized work he has done with Regions20, his U.N.-affiliated climate-change advocacy group. The group aims to push cities, states, provinces, and other regions to create a network of bottom-up climate policies that will eventually lead to broader action.
On the evening he received the U.N. award, Schwarzenegger sat down with National Journal to talk about climate policy, his legacy, and bodybuilding. On his left hand, the former governor wore a massive knuckle-dusting ring bearing the seal of California. On his right hand, he wore an equally massive skull-shaped ring, with glittering diamonds in its eyes. Peeping out from his tuxedo jacket sleeves was a bracelet made out of a polished bicycle chain. ?
Sitting back in a walnut-paneled holding room while he waited to receive his U.N. award, Schwarzenegger propped an alligator-skin shoe up on the coffee table and held forth on the stakes of the California climate law.? ??
?The key thing is that we?re successful, so that others will join,? he said.
He likes to talk about the strategy of building up from the ?subnational? level--getting cities, states, provinces, and regions to adopt similar policies--taking action when a national government won?t.
?We?ve always tried to show leadership on the subnational level,? Schwarzenegger?said of California. ?Since the United States was not coming to agreement on anything, we didn?t want to wait. So we moved. But it?s not something that is for 38 million people. It?s supposed to have an effect worldwide. Because if we do well as a subnational government, then other governments are going to feel that they can also venture out and be more independent, and not wait for their capitals to create action.?
Already, California plans to link its cap-and-trade carbon market with a regional market in Quebec, and talks are beginning about connecting with a carbon market in Australia. China--which is today the world?s largest global-warming polluter and which has refused to take national-level action to cut its greenhouse-gas pollution without a national commitment from the U.S.--is now looking into enacting cap-and-trade programs in some provinces, which could also link up to the California carbon market. ??
?What [Regions20] is all about is, let?s not freeze--let?s move forward on the subnational level, let?s not be at a standstill,? Schwarzenegger said. He cited the California law's target--reducing carbon pollution 25 percent by 2020. ?Imagine if every state does that. This is the power that states have--they can do that. If states can do it, then provinces in Canada and China can do it. Cities in Italy can do it.?
That?s exactly what has happened with climate-change policy in the U.S., as ?Obama has tried but failed to enact a national law. In 2010, he pushed Congress to pass a cap-and-trade law similar to California?s. But the bill failed in the Senate, and Republicans turned ?cap-and-trade? into a toxic political catchphrase. Although Obama has said he would like to make climate change a top priority in a second term, it?s hard to imagine that he?ll be able to get congressional Republicans to embrace the return of a major climate-change bill--especially after a presidential campaign in which almost every GOP contender openly questioned the science of climate change.
?I think the president is pushing the issue as much as he can,? Schwarzenegger said. But that?s why, he said, the future of national climate policy will depend on building momentum from the state level.
Of Republicans who denounce climate science, he said, ?I pay very little attention to what they say before an election. The very people that screamed before the election that 'Over my dead body we?ll raise taxes' are the same ones that are now going to agree to raise taxes.? ???
Throughout his political and advocacy career, Schwarzenegger?s secret climate weapon has been Terry Tamminen, a California Democratic energy-policy strategist. When the movie star first considered running for governor, he recruited Tamminen to write his energy policy--including the cap-and-trade climate plan, which became the model for the 2006 AB-32 law.
After he won the governorship, Schwarzenegger appointed Tamminen to head his Environmental Protection Agency and to be his chief policy adviser--a job from which Tamminen took a sabbatical in 2008, to work on energy and climate policy for Obama?s first presidential campaign. In that role, Tamminen helped craft candidate Obama?s energy and climate plan--modeled after AB-32.
Tamminen sees California as an energy and environment pilot program, a state where landmark laws are tried and tested before being replicated in other states around the country--and eventually made national.
?When we passed AB-32, eight states copied us. When we passed our [renewable-electricity standard], 33 states followed. When I advised Obama during his first campaign, we thought, why not make these standards national?" Tamminen told NJ.
When California enacted a tough clean-air rule reining in global-warming pollution from vehicle tailpipes, the auto industry and its allies in Congress fought hard to have it overturned. ?
Instead, 14 other states passed tailpipe-emissions rules modeled on the California standard. ??
?That gave Obama the momentum and the political cover to say, 'There are enough states doing this--let?s federalize it,' ? Tamminen said.?
And in May 2009, Obama followed California?s lead, using the executive authority of the Environmental Protection Agency to make the tough California tailpipe regulations apply nationwide. ??
Schwarzenegger stood with Obama in the White House Rose Garden when the announcement was made.
Tamminen thinks the same thing can happen with cap-and-trade policy, as California?s carbon market links up to other state and regional markets around the country and the world. ?When you aggregate all that, it becomes a tidal wave,? he said. ??
Schwarzenegger is expanding his climate advocacy beyond the policy push. He is collaborating with James Cameron, who directed him in The Terminator, on the production of a new Showtime series that will begin airing in 2013?about the effects of climate change.
Asked if he believes his role on spurring global warming action will ultimately stand as his legacy, Schwarzenegger invoked his career as a bodybuilding trailblazer.
?It?s one of those things, when I got into bodybuilding, the last thing I ever thought of is that I would be out there leading the fitness movement, going around the world and talking about fitness and exercising,? he said.
?I was just interested in winning as many bodybuilding championships as possible--Mr. World, Mr. Universe. But it just happened to be that there was a vacuum, and people looked at me as the guy who should carry the ball, and all of a sudden, there I was--it became my legacy. When I stepped into the governorship, this is the last thing I thought I would do--that I would be successful in this area. But the opportunity came up. You don?t know ahead of time.?
Source: http://news.yahoo.com/schwarzeneggers-climate-change-legacy-111426318--politics.html
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Home Improvement and Landscaping Ideas Recommendations For ...
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- Word-of-mouth
- Brand ambassador
- Drip marketing
- Visual merchandising
Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet.Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media Ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server.Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers.Contents
- 1 History of online advertising
- 2 Competitive advantage over traditional advertising
- 3 Online advertisement
- 4 Types of Internet marketing
4.1 Business models
4.2 Revenue models
4.3 Online advertisement as Digital Promotions for Television - 4.1 Business models
- 4.2 Revenue models
- 4.3 Online advertisement as Digital Promotions for Television
- 5 Approaches
5.1 One-to-one approaches
5.2 Appeal to specific interests
5.3 Niche marketing
5.4 Geo-targeting - 5.1 One-to-one approaches
- 5.2 Appeal to specific interests
- 5.3 Niche marketing
- 5.4 Geo-targeting
- 6 Types
6.1 E-mail advertising
6.2 Display advertising
6.3 Affiliate marketing
6.4 Behavioral targeting
6.5 Semantic advertising
6.6 Social network advertising - 6.1 E-mail advertising
- 6.2 Display advertising
- 6.3 Affiliate marketing
- 6.4 Behavioral targeting
- 6.5 Semantic advertising
- 6.6 Social network advertising
- 7 Ad server market structure
- 8 Advantages and limitations of Internet marketing
8.1 Advantages
- 8.1 Advantages
- 9 Problems of online advertising
9.1 Privacy
9.2 Malware
9.3 Limitations
9.4 Security concerns - 9.1 Privacy
- 9.2 Malware
- 9.3 Limitations
- 9.4 Security concerns
- 10 Ethics
- 11 ?Internet marketing? scams
- 12 Usage trends
- 13 Effects on industries
13.1 Advertising industry
- 13.1 Advertising industry
- 14 Film and television marketing
- 15 See also
- 16 References
- 4.1 Business models
- 4.2 Revenue models
- 4.3 Online advertisement as Digital Promotions for Television
- 5.1 One-to-one approaches
- 5.2 Appeal to specific interests
- 5.3 Niche marketing
- 5.4 Geo-targeting
- 6.1 E-mail advertising
- 6.2 Display advertising
- 6.3 Affiliate marketing
- 6.4 Behavioral targeting
- 6.5 Semantic advertising
- 6.6 Social network advertising
- 9.1 Privacy
- 9.2 Malware
- 9.3 Limitations
- 9.4 Security concerns
- 13.1 Advertising industry
History of online advertising
Online advertising began in 1994 when HotWire sold the first banner ads to several advertisers.[1]Revenue in the United States grew to an estimated $7.1 billion in 2001 or about 3.1 percent of overall advertising spending. The dot-com bust destroyed or weakened many of the early online advertising industry players and reduced the demand for online advertising and related services.The industry regained momentum by 2004 as the business model for ?Web 2.0? came together.[2]A number of businesses emerged that facilitated the buying and selling of advertising space on web pages. Entities that operated web portals settled on the traditional ?free-tv? model: generate traffic by giving away the content and sell that traffic to advertisers. Most web sites, with the exception of transaction ones such as eBay, generate the preponderance of their revenues from the sale of advertising inventory?the eyeballs that view space allocated for promotions?to advertisers. In the first half of 2007 alone, advertisers in the US spent more than $10 billion advertising on websites.[3]That was about 14 percent of all advertising spending.The portion of advertising that is done online will increase significantly over time as more devices such as mobile telephones and televisions are connected to the Internet and people spend more time on these devices. The valuations that the capital markets are placing on businesses related to online advertising are consistent with this prediction. Google has had a seven-fold increase in its market value from August 2004 when it was valued at $29 billion to $215 billion in December 2007. During 2007 several companies in the online advertising market were purchased at multiples of 10-15 times annual revenues.[4][5][6]The online advertising industry burst into the public eye in 2007. Google?s sky-rocketing stock price and its forays into industries such as word processing software, online payments, and mobile telephones drew significant attention. More than 500 articles on Google appeared in the New York Times, Wall St. Journal and the Financial Times during the year. The U.S. Federal Trade Commission and the European Commission launched in-depth antitrust investigations into Google?s acquisition of DoubleClick, which provides software technology and services to online advertisers and publishers.[7]Privacy concerns also came to the fore in 2007 as consumers, government agencies and the media started focusing on the massive amount of personal data that online advertising companies were storing and using.[8][9]Businesses began to move their advertising efforts into areas by making wide use of social media from 2009. The social media includes social networking tools such as Facebook, Twitter, Hi-5, social news tools such as Reddit, Digg Propeller, social photo & video sharing tools such as Photobucket, Flickr, YouTube and social bookmarking tools such as Del.icio.us, Simpy. One of the advantages of social media advertising is proper targeting of market through the use of the users? demographic information provided. The disadvantage is measuring effectivity of social media advertising, whether or not the number of ?likes?, ?friends? or ?follows? could convert to actual sales.[10]
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.Another benefit is the efficiency of the advertiser?s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search results.
Online advertisement
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.[11]Online advertisements may also offer various forms of animation. In its most common use, the term ?online advertising? comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety of ways to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue.[12] For the year 2012, Jupiter Research predicted $34.5 billion in US online advertising spending.
Types of Internet marketing
Internet marketing is broadly divided in to the following types:[13][better?source?needed]
- Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company?s own website and increase product awareness.[13]
- Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques also known as organic result.[14]
- Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the ?natural? or un-paid (?organic? or ?algorithmic?) search results.
- Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.[15]
- Email marketing: directly marketing a commercial message to a group of people using electronic mail.
- Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.
- Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate?s own marketing efforts.
- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
- Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service[citation needed] Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.[16]
Business models
Internet marketing is associated with several business models:
- E-commerce: a model whereby goods and services are sold directly to a consumer or business.
- Lead-based websites: a strategy whereby an organization generates value by acquiring sales leads from its website.[citation needed] Similar to walk-in customers in retail world. These prospects are often referred to as organic leads.
- Affiliate marketing: a process wherein a product or service developed by one entity is sold by other active sellers for a share of profits.[citation needed] The entity that owns the product may provide some marketing material (e.g., sales letters, affiliate links, tracking facilities, etc.); however, the vast majority of affiliate marketing relationships come from e-commerce businesses that offer affiliate programs.[citation needed]
Revenue models
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
- CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertisers pay for exposure of their message to a specific audience. ?Per mille? means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action.
- CPV (Cost Per Visitor) is when advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
- CPV (Cost Per View) is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads).
- CPC (Cost Per Click) or PPC (Pay per click) is when advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
- CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance)[17] advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the number of users who complete a transaction, such as a purchase or sign-up. This model ignores any inefficiency in the seller?s web site conversion funnel. The following are common variants of CPA:
CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.[18] - CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
- CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.[18]
- CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale.
- CPS (Cost Per Sale), PPS (Pay Per Sale), or CPO (Cost Per Order) advertising is based on each time a sale is made.[18]
- eCPM: Effective CPM or eCPM calculated through other conversion events such as Cost per Clicks, Cost per Downloads, Cost per Leads etc. for example when an advertiser getting $2 per download and for 100,000 impressions you received 10 downloads worth $20, in this case your effective CPM or eCPM will be 2*20*1000/100,000= $0.4
- Fixed Cost: Advertiser paying fixed cost for delivery frame by campaign flight dates without any relevance to performance
- Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of ?Conversion? varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Online advertisement as Digital Promotions for Television
Online advertisement can also be classified as Digital Promotions. Digital promotion in connection to the television industry is when networks use authentic digital resources to promote their new shows in a growing vast range of venues.[19] Television networks development of digital off air promotional strategies allowed digital promotion to remain significant to the advertisement advancement in the television.Examples of television online digital promotions: The Sci Fi network for loaded a special recap episode of Battlestar Galactica onto Microsoft?s Xbox online gaming service; this gave the audience additional opportunities to sample content if they may or may not be familiar with the show.[20]Another example of digital promotion in television is when network CBS incorporated new digital technologies of Bluetooth-enabled mobile devices that were able to download a thirty-second clip of a new show on their devices; consumers standing in range of a billboard don?t need an internet link to download the show?s content.[21]These non-linear viewing opportunities provided as a valuable tool for gaining audiences; and to encourage them to intersect with the linear audience.[22]
Approaches
One-to-one approaches
In a one-to-one approach, marketers target a user browsing the Internet alone and so that the marketers? messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on search engine keywords entered by the users. This approach usually works under the pay per click (PPC) method.[citation needed]
Appeal to specific interests
When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic.[citation needed] These marketers typically segment their markets according to age group, gender, geography, and other general factors.[citation needed]Appealing to specific users can be achieved through behavioral targeting which refers to the use of behavioral patterns and putting up the relevant content suitable to the viewer?s interest obtained from the user through cookies and other tools and contextual advertising which refers to the publishing of advertisements and ads based on the context the user in. For example if the user is searching for coffee, the search engine publishes ads related to coffee.
Niche marketing
In conventional niche marketing, clusters of consumers (the niche) are identified in order to more economically and efficiently target them.[23] Similarly, niche internet marketing attempts to create a more direct advertising message for those who are seen as most likely to buy the product being advertised (see Target audience and Conversion rate).[citation needed]Niche internet marketing focuses on marketing products and services which are, or can appear, tailor-made for a specific subset of consumers who are expected to buy the product or service with a specific motivation. The online advertising message (or product web site) can then be similarly tailor-made to target that assumed motivation.[citation needed] In combination with search engine optimization, the niche internet marketer can attempt to increase the likelihood that their product?s advertisement (or site) will be seen by customers in the relevant niche.[citation needed]
Geo-targeting
In Internet marketing, geotargeting is the methods of determining the geolocation of a website visitor with geolocation software, and delivering different content to that visitor based on his or her location, such as latitude and longitude, country, region or state, city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.[citation needed]
Types
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
- Floating ad: An ad which moves across the user?s screen or floats above the content.
- Expanding ad: An ad which changes size and which may alter the contents of the webpage.
- Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
- Wallpaper ad: An ad which changes the background of the page being viewed.
- Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
- Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
- Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
- Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
- Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
- Mobile ad: an SMS text or multi-media message sent to a cell phone.
- Superstitial: An animated ad on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.[24]
- Interstitial ad: a full-page ad that appears before a user reaches their original destination.
- Frame ad: an ad that appeared within an HTML frame, usually at the top with the site logo. As the user browsed the site, the frame would not change.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.[25][26]
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as ?opt-in e-mail advertising? or permission marketing to distinguish it from spam.
Display advertising
Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Banner ad standards have changed over the years to larger sizes, in part due to increased resolution of standard monitors and browsers, in part to provide advertisers with more impact for their investment. The standards continue to evolve. Banner ads can be targeted to internet users in many different ways in order to reach the advertiser?s most relevant audience. Behavioral retargeting, demographic targeting, geographic targeting, and site based targeting are all common ways in which advertisers choose to target their banner ads.
Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, who are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc.). Today, this is usually accomplished through contracting with an affiliate network.Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user?s online behavior. This practice is known as behavioral targeting. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user?s computer, that user can then be served auto-related ads when they visit other, non-automotive sites.In the United States the Federal Trade Commission has been involved in the oversight of behavioral targeting for some time. In 2011 the FTC proposed a ?Do Not Track? mechanism to allow Internet users to opt-out of behavioral targeting.
Semantic advertising
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.
Social network advertising
Social network advertising is a form of Online advertising that focuses on social networking sites. Advertising on social media networks can take the form of direct display ad buys at the social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.[27]
Ad server market structure
Given below is a list of top Ad server vendors in 2008 with figures in millions of viewers published in an Attributor survey. Since 2008 Google has controlled an estimated 69% of the online advertising market.[28]It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3.1 billion. The above survey was based on a sample of 68 million domains.
Advantages and limitations of Internet marketing
Advantages
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.[citation needed] Companies can reach a wide audience for a small fraction of traditional advertising budgets.[citation needed] The nature of the medium allows consumers to research and to purchase products and services conveniently.[citation needed] Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.[citation needed]Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in many cases through the use of an ad server.[citation needed] The advertisers can use a variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.[citation needed] The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, to visit a website, and to perform a targeted action.[citation needed]
Problems of online advertising
Privacy
The use of online advertising has implications on the privacy and anonymity of users. Hosting the banner images on its servers and using third-party cookies, the advertising company is able to track the browsing of users across these two sites.Third-party cookies can be blocked by most browsers to increase privacy and reduce tracking by advertising and tracking companies without negatively affecting the user?s Web experience. Many advertising operators have an opt-out option to behavioral advertising, with a generic cookie in the browser stopping behavioral advertising.
Malware
There is also a class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser?s home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labelled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. These programs are designed to dupe the user, acting effectively as Trojan horses. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs.
Limitations
- One of the challenges that Internet markets face (as does the general public) is that many internet products are outright scams or promoted with deception making it difficult to know what one is buying. This is especially the case with products that are supposed to train or aid Internet marketers in making money. While the quality of products has improved in the past few years, ethics is still often missing in internet marketing. Many so-called money making products are ?empty boxes? in which there is essentially nothing there yet a buyer is to make money by reselling this empty box to others. Pyramid schemes are also still prevalent.
- The consumer is unable to physically feel or try on the product which can be a limitation for certain goods. However a survey of consumers of cosmetics products shows that email marketing can be used to interest a consumer to visit a store to try a product or to speak with sales representatives. [29]
- The marketer will not be able to use personal interaction to influence the audience as the marketing is completely based on the advertisement and the information that the advertisement might lead to (websites, blogs and other channels).
Security concerns
Information security is important both to companies and consumers that participate in online business. Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private. Some companies that purchase customer information offer the option for individuals to have their information removed from their promotional redistribution, also known as opting out. However, many customers are unaware if and when their information is being shared, and are unable to stop the transfer of their information between companies if such activity occurs. Additionally, companies holding private information are vulnerable to data attacks and leaks. Internet browsing privacy is a related consumer concern. Web sites routinely capture browsing and search history which can be used to provide targeted advertising. Privacy policies can provide transparency to these practices. Spyware prevention software can also be used to shield the consumer.Another consumer e-commerce concern is whether or not they will receive exactly what they purchase. Online merchants have attempted to address this concern by investing in and building strong consumer brands (e.g., Amazon.com, eBay, and Overstock.com), and by using merchant and feedback rating systems and e-commerce bonding solutions.[citation needed] All these solutions attempt to assure consumers that their transactions will be free of problems because the merchants can be trusted to provide reliable products and services.[citation needed] Additionally, several major online payment mechanisms (credit cards, PayPal, Google Checkout, etc.) have provided back-end buyer protection systems to address problems if they occur.[citation needed]
Ethics
Online advertising encompasses a range of types of advertising, some of which are deployed ethically and some are not. Some websites use large numbers of advertisements, including flashing banners that distract the user, and some have misleading images designed to look like error messages from the operating system, rather than advertisements. Websites that unethically use online advertising for revenue frequently do not monitor what advertisements on their website link to, allowing advertisements to lead to sites with malicious software or audience-inappropriate material. The ethical propriety of advertisers that use web searches for competitors? brands to trigger their own ads has been questioned.[30]Some argue that website operators who ethically use online advertising typically use a small number of advertisements that are not intended to distract or irritate the user, and do not detract from the design and layout of their websites.[31] Many website owners deal directly with companies that want to place ads, meaning that the website linked to by the advertisement is legitimate.The use of technologies like Adobe Flash in online advertising has led to some users disabling it in their browsers, or using browser plug-ins like Adblock or NoScript. Many sites use centralized advertising services whose advertisement may be blocked as a side effect of security and privacy measures, because the services require JavaScript and cross-site requests to function, while such features are often not necessary to use the sites and are a potential source of vulnerabilities.Some companies perform customer engagement studies in online marketing to insure consumer satisfaction, through the use of online compliance centers, building and deploying fraud detection tools, while inspecting websites and publishers to insure website pages offer the highest degree of information security and compliance with Can Spam Requirements.[32]
?Internet marketing? scams
In May 2012, The Verge writer Joseph L. Flatley reported that the terms ?Internet marketing? and ?Internet marketer? have been co-opted by a loose association of confidence artists running online get-rich-quick schemes.[33]
Usage trends
Technological advancements in the telecommunications industry have dramatically affected online advertising techniques.[citation needed] Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash.[citation needed] As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards specific products and services.[citation needed]
Effects on industries
The number of banks offering the ability to perform banking tasks over the internet has increased.[citation needed] Online banking appeals to customers because it is often faster and considered more convenient than visiting bank branches.[34]
Advertising industry
In addition to the major effect internet marketing has had on the technology industry, the effect on the advertising industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.[35][36][37] PricewaterhouseCoopers reported that US$16.9?billion was spent on Online marketing in the U.S. in 2006.[38]This has caused a growing impact on the United States? electoral process. In 2008, candidates for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 primaries, candidates added, on average, over 500?social network supporters per day to help spread their message. President Barack Obama raised over US$1?million in one day during his extensive Democratic candidacy campaign, largely due to online donors.[39]Several industries have heavily invested in and benefited from internet marketing and online advertising. Some of them were originally brick and mortar businesses such as publishing, music, automotive or gambling, while others have sprung up as purely online businesses, such as digital design and media, blogging, and internet service hosting.[citation needed]
Film and television marketing
Industries such as film and television were somewhat slow when it came to putting content on the Internet. Film trailers, television show schedules and ?interactive? press kits came on the scene quite quickly as the content that promoted such products. This major media platform was developed with investments of millions by the film studios and television networks because it was a valuable marketing tool.[40]
See also
- Ad server
- App store optimization
- Article marketing
- Classified advertising
- Conversion rate
- Digital marketing
- Frequency capping
- In-text advertising
- Inbound marketing
- Lead scoring
- Media transparency
- Netnography
- Online identity management
- Online lead generation
- Pay per click
- Post-click marketing
- Product feed
- Real-time marketing
- Search engine marketing
- Social media optimization
- Viral marketing
- Web banner
- Online presence management
- Industry calculations:
Click Through Rate (CTR)
View-through rate (VTR)
Cost Per Action (CPA)effective Cost Per Action (eCPA)
Cost Per Click or Pay Per Click (CPC or PPC)
Cost Per Impression (CPI)Cost Per Mille (CPM), also known as Cost Per Thousand (CPT)
effective Cost Per Mille (eCPM)
- Click Through Rate (CTR)
- View-through rate (VTR)
- Cost Per Action (CPA)
effective Cost Per Action (eCPA)
- effective Cost Per Action (eCPA)
- Cost Per Click or Pay Per Click (CPC or PPC)
- Cost Per Impression (CPI)
Cost Per Mille (CPM), also known as Cost Per Thousand (CPT)
effective Cost Per Mille (eCPM)
- Cost Per Mille (CPM), also known as Cost Per Thousand (CPT)
effective Cost Per Mille (eCPM)
- effective Cost Per Mille (eCPM)
- Compensation methods
- Classified advertising
- Web advertising:
Ad filtering
Advertising network
Article marketing
Affiliate marketing
Central ad server
Click fraud
Dot Commercials - Ad filtering
- Advertising network
- Article marketing
- Affiliate marketing
- Central ad server
- Click fraud
- Dot Commercials
- E-mail advertising:
e-mail spam
opt-in e-mail advertising
spamming
In-text advertising - e-mail spam
- opt-in e-mail advertising
- spamming
- In-text advertising
- Mobile Advertising
Mobile Marketing
Mobile Development
WAP
Online classified advertising
Overlay
Pay per click
Pay per play
Performance-based advertising
Pop-up ad - Mobile Marketing
- Mobile Development
- WAP
- Online classified advertising
- Overlay
- Pay per click
- Pay per play
- Performance-based advertising
- Pop-up ad
- Search Engines
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Semantic advertising
Unicast ad
Web banner - Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Semantic advertising
- Unicast ad
- Web banner
- Click Through Rate (CTR)
- View-through rate (VTR)
- Cost Per Action (CPA)
effective Cost Per Action (eCPA)
- effective Cost Per Action (eCPA)
- Cost Per Click or Pay Per Click (CPC or PPC)
- Cost Per Impression (CPI)
Cost Per Mille (CPM), also known as Cost Per Thousand (CPT)
effective Cost Per Mille (eCPM)
- Cost Per Mille (CPM), also known as Cost Per Thousand (CPT)
effective Cost Per Mille (eCPM)
- effective Cost Per Mille (eCPM)
- effective Cost Per Action (eCPA)
- effective Cost Per Mille (eCPM)
- Ad filtering
- Advertising network
- Article marketing
- Affiliate marketing
- Central ad server
- Click fraud
- Dot Commercials
- e-mail spam
- opt-in e-mail advertising
- spamming
- In-text advertising
- Mobile Marketing
- Mobile Development
- WAP
- Online classified advertising
- Overlay
- Pay per click
- Pay per play
- Performance-based advertising
- Pop-up ad
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Semantic advertising
- Unicast ad
- Web banner
References
- Internet advertising methods
- Internet marketing
- Types of marketing
- Marketing by medium
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What is VoIP Service - Basic Features
One of the most popular technological advancement nowadays is the Voice over Internet Protocol VoIP, which is being used by both small business and large corporations alike. For many business owners, Internet Protocol (IP) is not just a toll to communicate but it also makes a wide range of business applications much simpler, more structured and efficient. Telephony is the most apparent example. Moreover, VoIP initiated the trend of advanced integrated communications applications including those that can transform your business like online and video conferencing.
Ordinary consumers use the Internet to connect public Internet phone calls. However, business enterprises and companies choose to have their own IP telephony system for their own private networks in order to ensure security and service quality of communication. Having their own private networks will give companies the control when it comes to technical things such as voice quality. They will be able to give better services than they would have previously given with their traditional phone system.
Given how important modern telephony is, Erica Bell of TechRepublic enumerated the must-have features a VoIP system. A good communication system is without a doubt an element to the success of a business. Whether it is a small business or a large corporation, all business owners would want to be able to manage its affairs in the most efficient and effective way possible. With the right features, VoIP can make that happen. According to Bell, beyond the basics of voicemail number, here are the best features to consider when choosing a VoIP plan.
- Call routing and forwarding is basic and should not be discarded. Depending on the plan chosen by the business owner, this feature can support remote access and it allows employees to efficiently communicate with each other whether they may be in the office, at home, or on the road. A Skype, AT&T or?RingCentral voicemail number?even have special features which forwards messages to emails and phones.
- Some businesses make it a point to go the extra mile. They have a system called customer relationship management or the CRM which they use to improve their efficiency. These companies make in bound call screens. This is one way of showing to customers that the latter are being prioritized by the former.
- Arguably, the most important feature of Voice over Internet Protocol is its ability to conduct conference calls. Many VoIP providers offer business telephone systems which has features that will allow instant call conferencing as well as video and online conferencing.
Bell in her conclusion, takes time to remind business owners and entrepreneurs to consider all the important factors that their business telephone must possess. With the number of VoIP providers out there, they must pick one which suits the nature of their business the best. While there are phone service providers that will allow the business to keep their current phone plans, others may require the use of Internet protocol phones.
For companies, VoIP is the best option because owners and entrepreneurs will be able to eliminate traditional phone system with a single network and at the same time consolidate business utilities in order to give better services to customers and clients.
Author?s Bio:
Henry Conrad is a 29-year-old game developer from Albuquerque, New Mexico. Aside from gaming and being a tech junky, he also dabbles in creative writing, which allows him to create great storylines and backgrounds for his characters. Follow me on Twitter and join me in Google +.
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Source: http://www.goharsh.com/cell-phone/what-is-voip-service-basic-features/
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